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Manage all your finances
in on app
Designed for ios & android / Fintech app
Overview
MyWallet is a digital wallet app created to simplify and enhance how users manage their finances. The app keeps all the user's financial information—for example, credit cards, expenses, revenue data, investments, and money transfers.
My role: Research, UX/UI, prototype
Industry: Fintech
Tools: Figma
My role: Research, UX/UI, prototype
Industry: Fintech
Tools: Figma
User research
I interviewed 20 people aged 22 - 45 about their opinion on digital wallet apps and their needs and wants. Here are the insights of the interview
63% using ApplePay
100% of the participants enjoying using
applepay because it is intuitive and easy to navigate,secure payments and
transactions.
95% interested in savings suggestions
Most participants track their savings goals manualy or using financial apps. That makes the saving process disorganized
68% using bank tools to manage
finances
Most participants would like to manage all their finances in one app instead of using bank tools or manual tracking.
100% struggle to keep track of their expenses activity
Most participants whould like to see their
expenses and income activity on their
digital wallet app
Solution
1. MyWallet keeps your cards secure and doesn't show your credit information while paying.
2. MyWallet helps you keep track of your expenses, revenue, and investments daily.
Solution
1. MyWallet keeps your cards secure and doesn't show your credit information while paying.
2. MyWallet helps you keep track of your expenses, revenue, and investments daily.
Solution
1. MyWallet keeps your cards secure and doesn't show your credit information while paying.
2. MyWallet helps you keep track of your expenses, revenue, and investments daily.
Research
Problem
1. The payment process is less secure when you show your credit card details while paying.
2. Keeping track of your expenses, revenue, and investments daily is challenging.
Solution
1. MyWallet keeps your cards secure and doesn't show your credit information while paying.
2. MyWallet helps you keep track of your expenses, revenue, and investments daily.
Conclusion from the user research
Focusing on conviniens
Taking inspiration from Apple Pay on their convenience and easy-to-navigate user experience
Expenses and revenue overview
Including a complete list of the user's expenses and income for a comprehensive view of their financial situation.
Creating savings suggestions and guidance
Add a feature for recommending and managing savings within the application, along with an AI guide
Creating saving "domains"
Allowing users to create a shared savings account with others for easier savings management.
Conclusion from the user research
Focusing on conviniens
Taking inspiration from Apple Pay on their convenience and easy-to-navigate user experience
Creating savings suggestions and guidance
Add a feature for recommending and managing savings within the application, along with an AI component
Expenses and revenue overview
Including a complete list of the user's expenses and income for a comprehensive view of their financial situation.
Creating saving "domains"
Allowing users to create a shared savings account with others for easier savings management.
Mint is a finance management app that helps the user manage his expenses and revenue and reach his investment goals. It helps the user save money and navigate complex financial decisions. You can view all this information in a graph view and a table view.
Intuit mint
YNAB.
YNAB is an app that helps you save money, reach your savings goals, and manage your expenses more organized. The app is user-friendly and has a flexible method to manage your finances. The application receives your monthly income (for example, the monthly salary from work) and helps you split your income into the categories.
Conclusion from the market research
Based on the market research, all the leading companies above mainly focus on facilitating payments and managing transactions.
Those companies don't provide investment help, expenses, and revenue management.
Therefore, I decided to search for companies that offer this kind of service and take inspiration from some of the features they provide to reach that goal.
Define
User persona
During my research, I created a fictional user persona based on the user research and concluded all the personas I intervewed into one persona
* Name: Emma Rodriguez
* Age: 24
* Experience: A student, working at a coffee shopt
Bio
Emma is a student, working part-time at her local coffee shop. Her main financial goals are to save for occasional travel, build an emergency fund, and manage her monthly budget efficiently. She prefers simplicity in her financial tools, avoiding complexity and aiming for straightforward functionality.
Pain Points
1. Struggles with consistency in saving for travel and emergencies
2. Finds budgeting apps overwhelming.
3. Feels uncertain about the best way to save as a student who also wants to travel and save for the future.
Main goals
1. Track her income and monthly expenses effortlessly.
2. Set and track savings goals.
3. Access a clear overview of her finances without needing to use multiple apps.
4. Make transactions and budget adjustments easily on her phone.
"I want to have a control over my finances without feeling restricted or overwhelmed."
Ideate
Main features
Based on the research and define proccesses, I gathered 4 main features the app will provide.
Final wireframes
Visual design
Sketches & brainstorm
Styleguide
My main goal while choosing colors and typography was to make the system visually appealing, easy to navigate, and effective in presenting important information.
Screen design
Onboarding
Add a Title
Add a Title
Secure payment and registratiom
Secure payment in the application is important as it gives the user confidence and encourages them to use the application in the long term. I decided to focus on facial ID identification as the main security measure because it is a convenient, modern and suitable for any user.
Meet Alex - your AI financial guide
Alex is an AI feature designed to provide daily financial guidance and offer users a personalized experience through the interface.
"My cards" pages
"My budget & savings" pages
"My cards" pages
MyWallet card
MyWallet app provides a savings account
with a MyWallet card for payments and transactions, offering cashback for every
purchase.
"My budget & savings" pages
Savings "domains"
In the app, you can create a savings domain and set up a joint savings account. You can deposit money into the domain either from the savings account or by entering the amount manually. The joint savings account can only be created if all participants have the MyWallet app installed.
Daily savings achievements
A savings account also provides daily savings achievements as recommended by the
system, to save money during your day-to-day life!
Prototype
In this video, you will watch the prototype of the budget and savings features
Conclusion
During the app's development, I gained experience in user interviews, market research, and data analysis to optimize the user experience. I learned to design a financial platform from scratch, transforming complex features into a user-friendly interface and tailoring it to meet users' needs.
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